HK Retail Chain Competes with Shenzhen Prices

MatchingpricesinShenzhenhasbeencrucialforretainingcustomersofHongKong’slargestretailchain.
與深圳的統一價格對於留住香港最大零售連鎖店的顧客至關重要。
Theretailchain, DFIRetailGroup, hasincreasedthenumberofcountriesitimportsfromto54from26overthepastyear.
零售連鎖店 DFI Retail Group 在過去一年中將進口國家數量從 26 家增加到 54 家。

ApartnershipwithamainlandChinesefreshfoodplatformhasallowed280WellcomebranchesinHongKongtostockfreshproducefromthemainlandforaslowasHK$5.
透過與中國內地生鮮食品平台合作,香港 280 家惠康分店可以低至 5 港元的價格採購來自內地的新鮮農產品。
AHK$5packofleafygreenshasconsequentlybecomethebestselleratthecity’soldestsupermarketchain, boostingoverallvegetablesalesbyupto40 per cent.
售價 5 港元的一包綠葉蔬菜因此成為香港歷史最悠久的連鎖超市的暢銷商品,使蔬菜整體銷量增長了 40%。

ThestrategyhasledtoincreasedsalesvolumeatWellcome, withafocusonmakingHongKongamoreaffordableplacetoshopforgroceries.
該策略致力於讓香港成為人們購買食品雜貨更實惠的地方,從而提高了惠康的銷售量。
OlderpeopleinHongKongareoneoftheprimarycustomersegmentsfortheretailandrestaurantbusinessofDFIGroup.
香港老年人是DFI集團零售及餐飲業務的主要客戶群之一。

ManningsHongKongsawa6 per centgrowthinsalesinthefirsthalfoftheyear, drivenmainlybyhealth-relatedproducts.
萬寧香港上半年銷售額成長 6%,主要受保健相關產品的推動。
Ikeaisalsoattractingoldercustomerswithitemsthatimprovedailylifecomfort.
宜家也透過改善日常生活舒適度的物品來吸引老年顧客。

Withanageingpopulationandeconomicuncertainties, peoplearereducingspendingondining, benefitingfast-foodandready-to-eatfoodoutlets.
隨著人口老化和經濟不確定性,人們減少了餐飲支出,快餐和即食食品店從中受益。

Matching prices in Shenzhen has been crucial for retaining customers of Hong Kong’s largest retail chain.
The retail chain, DFI Retail Group, has increased the number of countries it imports from to 54 from 26 over the past year.

A partnership with a mainland Chinese fresh food platform has allowed 280 Wellcome branches in Hong Kong to stock fresh produce from the mainland for as low as HK$5.
A HK$5 pack of leafy greens has consequently become the bestseller at the city’s oldest supermarket chain, boosting overall vegetable sales by up to 40 per cent.

The strategy has led to increased sales volume at Wellcome, with a focus on making Hong Kong a more affordable place to shop for groceries.
Older people in Hong Kong are one of the primary customer segments for the retail and restaurant business of DFI Group.

Mannings Hong Kong saw a 6 per cent growth in sales in the first half of the year, driven mainly by health-related products.
Ikea is also attracting older customers with items that improve daily life comfort.

With an ageing population and economic uncertainties, people are reducing spending on dining, benefiting fast-food and ready-to-eat food outlets.
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