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Koko News    |   Business   |   5 days ago

Chinese Liquor Baijiu Adapts to Changing Times

Chinese Liquor Baijiu Adapts to Changing Times: image

ThetraditionalChineseliquorbaijiuisundergoingatransformationtoappealtoayoungeraudience.

中國傳統的白酒正在轉型,以吸引更年輕的消費者。

Mostlymadefromsorghum, thispotentalcoholhasupto60%alcoholcontentandisoftenusedfortoastsanddrinkinggames.

這種烈酒主要由高粱製成,酒精含量高達 60%,常用於祝酒和飲酒遊戲。

JimBoyce, founderofWorldBaijiuDay, likenstheexperienceofdrinkingbaijiutotryinganewtypeoffood.

世界白酒日創辦人吉姆·博伊斯將飲用白酒的體驗比喻為嘗試一種新食物。

Chinese Liquor Baijiu Adapts to Changing Times: image

TheannualWorldBaijiuDayaimstoraiseawarenessaboutthistraditionaldrinkglobally.

一年一度的世界白酒日旨在提高全球對這種傳統飲料的認識。

Moutai, afamousbrandofbaijiu, isconsideredChina'snationalliquorandhasalongandprestigioushistory.

茅台酒是中國著名的白酒品牌,被認為是中國的國酒,有著悠久的歷史。

PricefluctuationsofFeitianMoutaibrandserveasanindicatorofthebaijiumarkettrendsinChina.

飛天茅台的價格波動是中國白酒市場走勢的指標。

Chinese Liquor Baijiu Adapts to Changing Times: image

Consumptionofbaijiuhasdecreasedduetoeconomicfactorsandchangingsocialattitudes.

由於經濟因素和社會觀念的改變,白酒消費量下降。

Anti-corruptioncampaignsbytheCommunistPartyhavealsocontributedtothedeclineinbaijiuconsumption.

共產黨的反腐敗運動也導致了白酒消費量的下降。

YoungergenerationsinChinaareoptingforhealthierandlessalcoholicbeveragechoices.

中國的年輕一代正在選擇更健康、酒精含量更低的飲料。

Chinese Liquor Baijiu Adapts to Changing Times: image

Inresponsetochangingtastes, baijiumakersareintroducinginnovativeproductslikebaijiu-flavoredicecreamandMoutai-flavoredcoffee.

為了滿足人們不斷變化的口味,白酒製造商推出了創新產品,如白酒口味冰淇淋和茅台口味咖啡。

NewbrandslikeJiangxiaobaiaretargetingyoungerconsumerswithfruit-infusedbaijiuinuniquepackaging.

江小白等新品牌瞄準年輕消費者,推出包裝獨特的水果味白酒。

TheevolvingdrinkingcultureinChinareflectsashifttowardsmoderationanddiversebeverageoptions.

中國飲酒文化的演變反映了人們逐漸趨向節制和多樣化的飲料選擇。

Chinese Liquor Baijiu Adapts to Changing Times: image

Baijiuisgraduallymakingitswayintomodernlifestylesthroughcreativemarketingandproductofferings.

白酒正透過創意的行銷和產品供應逐漸融入現代生活方式。

Chinese Liquor Baijiu Adapts to Changing Times: image

The traditional Chinese liquor baijiu is undergoing a transformation to appeal to a younger audience.

Mostly made from sorghum, this potent alcohol has up to 60% alcohol content and is often used for toasts and drinking games.

Jim Boyce, founder of World Baijiu Day, likens the experience of drinking baijiu to trying a new type of food.

Chinese Liquor Baijiu Adapts to Changing Times: image

The annual World Baijiu Day aims to raise awareness about this traditional drink globally.

Moutai, a famous brand of baijiu, is considered China's national liquor and has a long and prestigious history.

Price fluctuations of Feitian Moutai brand serve as an indicator of the baijiu market trends in China.

Chinese Liquor Baijiu Adapts to Changing Times: image

Consumption of baijiu has decreased due to economic factors and changing social attitudes.

Anti-corruption campaigns by the Communist Party have also contributed to the decline in baijiu consumption.

Younger generations in China are opting for healthier and less alcoholic beverage choices.

Chinese Liquor Baijiu Adapts to Changing Times: image

In response to changing tastes, baijiu makers are introducing innovative products like baijiu-flavored ice cream and Moutai-flavored coffee.

New brands like Jiangxiaobai are targeting younger consumers with fruit-infused baijiu in unique packaging.

The evolving drinking culture in China reflects a shift towards moderation and diverse beverage options.

Chinese Liquor Baijiu Adapts to Changing Times: image

Baijiu is gradually making its way into modern lifestyles through creative marketing and product offerings.