Koko News | Business | 29 Jul 2025

Starbucks Confident in Turnaround Plan to Boost US Sales

StarbuckssaidTuesdayit’sconfidentthatimprovedstoreoperationsandnewproducts—includingacoldfoamproteindrink—willsoonhelpturnaroundthecompany’slagging U.S. sales.

星巴克週二表示，公司有信心改善門市營運並推出新產品（包括一款冷泡蛋白飲料）很快就會幫助公司扭轉美國銷售疲軟的局面。

Inthemeantime, slow U.S. demand continuestobeadragonthecompany’sresults.

同時，美國需求放緩繼續拖累該公司的業績。

Starbucksreportedthatitsrevenuerose4%to $9.5 billion initsfiscalthirdquarter.

星巴克公佈第三財季營收成長 4% 至 95 億美元。

Thatwasbetterthanthe $9.3 billion Wall Streetexpected, accordingtoanalystspolledbyFactSet.

根據 FactSet 調查的分析師，這比華爾街預期的 93 億美元好。

Butsame-storesales, orsalesatlocationsopenatleastayear, fell2%intheApril-Juneperiod.

但同店銷售額（即開業至少一年的門市銷售額）在 4 月至 6 月期間下降了 2%。

ThatwasabiggerdeclinethanWall Streetexpected, anditwasthesixthstraightquarterthattheSeattle-basedcompanyreportedlowersame-storesales.

這一降幅超出了華爾街的預期，這也是這家總部位於西雅圖的公司連續第六個季度報告同店銷售額下降。

Same-storesaleswereupinChina, Starbucks’second-largestmarket.

星巴克第二大市場中國同店銷售額出現成長。

StarbuckshasbeenlookingforapartnerthatcanhelpitexpandinChina, particularlyinsmallercities.

星巴克一直在尋找能夠幫助在中國，尤其是小城市擴張的合作夥伴。

ChairmanandCEOBrianNiccolsaidStarbuckswasevaluatingaround20offers.

星巴克董事長兼執行長布萊恩·尼科爾 (Brian Niccol) 表示，星巴克正在評估大約 20 份報價。

WeremaincommittedtoourChinabusinessandwanttoretainameaningfulstake, NiccoltoldinvestorsduringaconferencecallonTuesday.

尼科爾在周二的電話會議上告訴投資者：“我們仍然致力於中國業務，並希望保留相當一部分股份。”

Starbucks said Tuesday it’s confident that improved store operations and new products — including a cold foam protein drink — will soon help turn around the company’s lagging U.S. sales.

In the meantime, slow U.S. demand continues to be a drag on the company’s results.

Starbucks reported that its revenue rose 4% to $9.5 billion in its fiscal third quarter.

That was better than the $9.3 billion Wall Street expected, according to analysts polled by FactSet.

But same-store sales, or sales at locations open at least a year, fell 2% in the April-June period.

That was a bigger decline than Wall Street expected, and it was the sixth straight quarter that the Seattle-based company reported lower same-store sales.

Same-store sales were up in China, Starbucks’ second-largest market.

Starbucks has been looking for a partner that can help it expand in China, particularly in smaller cities.

Chairman and CEO Brian Niccol said Starbucks was evaluating around 20 offers.

We remain committed to our China business and want to retain a meaningful stake, Niccol told investors during a conference call on Tuesday.